Turn the business card data on “Sansan” into a valuable asset by predicting the winning rate of opportunities.
Automatically calculated targeting score will clarify which lead should be given priority.
By making clear which business cards (leads) should be prioritized in your sales activities, you can greatly reduce unnecessary customer calls and improve the effectiveness by standardizing the activities of your sales team, regardless of their sales acumen.
You can visualize which business cards (leads) bear potential values for your company’s profitability. Consequently, the asset value of the customers’ business cards that your company has will be made clear to you.
You can estimate which companies’ business cards will bring most value to your organization, making it easier for you to come up with strategies for obtaining new cards.
The target market for your company’s products will become clear, and even the staff with relatively less experience can easily form marketing and sales strategies.
It would become clear which business cards should be given priority to be nurtured, and you can also utilize Sansan® as a marketing automation tool.
A score (win rate) will be assigned to each business card. This will clarify which business cards should be given priority and acted upon, and you can greatly reduce unnecessary sales activities.
Score distribution of all business cards within your organization is visualized. The overall quality of owned leads in terms of likelihood to convert can be read from this graph.
You will be able to quantitatively visualize which variables on the business cards have higher probability of winning opportunities.
Changes in scores (win rate) are shown on a monthly basis. You can check if your sales activities and lead generating policy is coming to fruition.
The current score and the recommended sales activities which will raise the score are shown for every business card. The recommended action in order to increase the win rate is made clear.
You can grasp the data volume of variables that are closely related to obtaining winning opportunities. This can be utilized as an important indicator for deepening relationship with the potential customer.
You can compare each sales staff in your company by the number of business cards (or number of accounts) and win rate of opportunities represented by a graph.
In doing so, individual sales performance and efficiency (number of business cards divided by the number of won opportunities) is visualized.
The number of business cards owned, and the average win rate of other companies that use the same service can be compared with the performance of your organization.
You can see the status of your organization in an objective manner, and the right goal can be set to obtain new business cards.