Predict Rates of Cold Leads Turning Hot and Optimize Lead Scoring Using Data on Marketo
See the overview of leads and nurturing programs such as percentage of active/inactive prospects, mail delivery rate, open/click rate, # of downloads etc.
Spend time and resources on leads who are most likely to turn hot.
Make lead nurturing more productive by targeting the right leads.
By visualizing which lead source (Web, seminar, trade show, existing customer etc.) is yielding the most hot leads, lead generation campaign can target the best lead source.
Check which contents are viewed the most, and have higher chance of turning cold leads into hot leads.
Using this data, content scores can be optimized.
We analyze the data for you and provide various dashboards, so you can do away with the chore and spend more time on lead nurturing and making sales leads.
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Overview of leads and nurturing programs such as percentage of active/inactive prospects, mail delivery rate, open/click rate, number of downloads etc.
“Hot rate” is predicted for each lead. Visualize which lead should be targeted, standardize and maximize the performance of the inside sales team.
Visualize which lead source is yielding the most hot leads, so that lead generation campaign can target the most promising lead source.
“Hot rate” and avg. number of days taken for leads to turn hot is visualized for each engagement program.
See which contents are viewed the most, and are contributing the most to making the leads hot.
This ranking can be used to optimize content scoring.
“Hot rate” and no. of owned leads per inside sales staff (or SDR) is shown in this report.
You can compare the productivity of each staff.
You can also see leads per account, with “hot rate” for every lead.
Use this list to nurture the leads who have the higher chances of becoming MQL’s.
Compare the performance of your inside sales (or SDR) team with that of other users using this service. So you can assess the performance subjectively.