bodais Automatically Evolving Data Analytics
Cloud Platform

bodais for Marketo

Predict Rates of Cold Leads Turning Hot and Optimize Lead Scoring Using Data on Marketo

Marketo bodais “The Five Values”

1.Manage Leads With Series of Informative Dashboards

See the overview of leads and nurturing programs such as percentage of active/inactive prospects, mail delivery rate, open/click rate, # of downloads etc.

2.Know Which Lead Should Be Prioritized Over Others

Spend time and resources on leads who are most likely to turn hot.
Make lead nurturing more productive by targeting the right leads.

3.Find The Best Lead Source

By visualizing which lead source (Web, seminar, trade show, existing customer etc.) is yielding the most hot leads, lead generation campaign can target the best lead source.

4.Optimize Content Scoring

Check which contents are viewed the most, and have higher chance of turning cold leads into hot leads.
Using this data, content scores can be optimized.

5.Save Time On Analyzing And Spend More Time Acting

We analyze the data for you and provide various dashboards, so you can do away with the chore and spend more time on lead nurturing and making sales leads.

The Culmination of Over 300 Analytics Projects

Automatically Evolving Data Analytics Platform

Marketo bodaisOutput Example

Lead Status

Overview of leads and nurturing programs such as percentage of active/inactive prospects, mail delivery rate, open/click rate, number of downloads etc.

Predict Rates of Leads Turning Hot

“Hot rate” is predicted for each lead. Visualize which lead should be targeted, standardize and maximize the performance of the inside sales team.

“Hot Rate” per L“Hot Rate” per Lead Source

Visualize which lead source is yielding the most hot leads, so that lead generation campaign can target the most promising lead source.

“Hot Rate” per Engagement Program

“Hot rate” and avg. number of days taken for leads to turn hot is visualized for each engagement program.

Contents Ranking By No. of Views

See which contents are viewed the most, and are contributing the most to making the leads hot.
This ranking can be used to optimize content scoring.

Productivity Comparison

“Hot rate” and no. of owned leads per inside sales staff (or SDR) is shown in this report.
You can compare the productivity of each staff.

Lead Overview per Account

You can also see leads per account, with “hot rate” for every lead.
Use this list to nurture the leads who have the higher chances of becoming MQL’s.

Comparison with Other Users

Compare the performance of your inside sales (or SDR) team with that of other users using this service. So you can assess the performance subjectively.

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